Custom brand identity · Madrid
Logo, typography system, palette, and usage guide built as one piece, so the brand applies the same way across every channel from day one.
What's included
- 01Positioning research (one discovery session)
- 02Primary logo + variants (horizontal, vertical, monogram)
- 03Typographic system (display + body, commercial license fonts)
- 04Complete color palette (primary, secondary, neutrals)
- 05PDF usage guide (do's and don'ts, minimum sizes, spacing)
- 06Final files in SVG, PNG, AI, and PDF
- 0730-minute session teaching you how to apply the identity
Who it's for
Businesses launching or relaunching: they need to look premium from day one
Professionals who have outgrown the Canva logo
Brands expanding to new channels (Instagram, packaging, presentations) that need visual consistency
Madrid-based studios and consultancies that need authority without looking corporate
Process
Discovery
One-hour session. Current identity, references, what you want to communicate and what you don't.
Exploration
Day 2: 3 wordmark routes + palette + typography. You pick one.
Refinement
Day 3: final detail + variants + complete system applied to 3 sample pieces.
Delivery
PDF guide + final files + 30-minute application training.
Frequently asked
How many iterations are included?+
We start with three distinct brand routes, then two rounds of refinement on the one you choose. The process closes once the piece works across the real applications you need.
Does it include trademark registration?+
No. If you decide to register the trademark, we connect you with a specialist industrial-property lawyer, who handles that process independently.
Do you do logo-only or full systems?+
We only work on complete systems. A logo works alongside its palette, typography, and usage guide: they're pieces of the same decision, not loose elements.
What if I want the website afterwards?+
The identity already settles the visual criteria, so the website design starts from there instead of from scratch. Chaining the two projects is common.